Press to get on TV and radio

If you want to get your message into the media, you need to approach journalists. If you wait for them to approach you, it will take a lot longer, maybe the rest of your life.

My advice is to write a one page press release and send it to your local newspaper.  Local papers are always crying out for good stories, so if you make it human interest, you will have a great chance of it being published.

Radio stations get a lot of their stories from the papers, and TV news organisations will monitor the papers and the radio, so if you can plant a seed with your local paper, there’s a great chance that radio and TV will follow.

A press release should be on page.

Top- the headline to grab the attention. Put the top line of your story here.  State in as few words as possible, why a journalist should ring you to find out more.

Middle- some facts to support your story

Bottom- contact details – your phone number, email and maybe your website if it will add something to the story.

People dream that there is one email list that you can put your press release on and press submit. In fact I’ve seen organistations who advertise that very service. In reality that doesn’t really work. Journalists receive so many emails, that unless it’s personalised to them, chances are they won’t read it.

So you do have to do a bit of work yourself. Every local paper has a website, with contact details for the news editor and features editor. Send your story to them. Send it to the business editor, sports editor, arts editor, etc, depending on the nature of your tale.

To get a news story on BBC London radio TV and online.

YourLondon@bbc.co.uk

Any BBC person’s email is their first name dot last name at bbc dot co dot uk.
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